Lidija may be on the right track, but I'm confused about "where" the URL is... If Workflow starts the process and generates the URL, are you emailing that to the customer? In that case, you can use HTML in the email editor. Rather than just including the token for the URL in the message, write the following:

<a href="%(YOUR_URL_TOKEN)">YOUR LINK TEXT</a>

Note you may need to URL Encode certain characters (more here).

If you are actually referring to creating the link in Forms and displaying it on the form, well then you need to use some kind of Javascript to handle whatever event triggers the creation of the URL (a field being filled out, for instance), and then dynamically add an <a> tag to the page. Set the href property to the desired URL, then append it to your Form somewhere.

Yes, Lidija was on the correct path on this.  What I was missing is in the custom html field, I needed to copy the variable from the url field into the "add hyperlink" creation box then click "add". 

The url is being created in the workflow and placed on the starting entry form as shown below through the new Invoke Business Process in Workflow 10.  There are no emails being sent, rather they are going into departmental team pools depending upon the type of issue found in the field.  I have placed the Forms Business Process Inbox in an iframe on each departments Sharepoint site, where the individual users can take ownership of the issue.  The link is being placed to allow the user to quickly zoom to the individual pole on our ESRI based GIS web map so that they do not have to switch applications and enter search criteria.