One department recently requested that I create a workflow to pull email addresses from online submissions (LF Forms applications) in order to create a bulk email list.  Their plan is to, once a year, pull all the previous year's email addresses to use in a bulk email post inviting the applicants to "apply again this year" (per program).

We are discussing pros and cons for how to get the applicants' permission to be added to the mailing list.

OPTION 1 - Create a checkbox acknowledgement where they put a checkmark in if they want to be included.  (There is already a long list of acknowledgements of Terms & Conditions, Use of Personal Information, etc. that they have to check off on the forms, so we see this as a negative.)

OPTION 2 - Have an email that goes out to them at the end of the process they participated in, asking permission to add their email address to a list for future emails of information they might be interested in receiving from our office.  With instructions to email us back if they DO NOT want to participate.

Any comments?  How would you go about this?  Any alternatives we haven't looked at yet?